Monday, December 29, 2008

Mobile - the great leveler

Whether you have a Rs. 34,000 handset or a Reliance Classic bought at Rs. 777 (the 8th wonder of the world - how could someone sell phones so cheap in India with no customer loyalty) - you have to share the same spectrum. You can be on Airtel, Vodafone, Reliance, Tata, Aircel, HFCL Connect, Idea, BSNL, MTNL or whoever.

You can be on a Mercedes Benz on a bumpy Delhi road and feel good that at least I have the best suspension in the world cushioned / protected against the potholes and unrepaired dugs (is dugs an English word? I mean to say they dig the road for whatever reason and then just leave it - if you've been in this side of the world, I am sure you got my point, right). But with handsets - no matter what the model, quality of service is the same. Of course you have all the jing bangs like MP3 player, 5Megapixel, trackball, larger screen, and of course this new concept of feather touch screen like iPhone, and all those fancy things that iPhones and Xperias and Omnias have introduced (why was I talking about all these things? I got lost in trying to summarize all these new features in my head that I lost track of why I was saying this ... in fact I forgot to mention FM radio which even big business phone users look for in new phones they are buying ... I remember) but end of the day, what is the phone for? Talk. Voice calls. Delay sensitive - voice. Real time - voice. Some congestion in the spectrum pipe with 335 millon users trying to call and %#&$*((%#@.... your can no more hear your dear friend / credit card bugger / mom / dad / friend / so called boyfriend or girlfriend / prospective job option (in this time of hiring freeze) / neighbour / chacha / mama / accountant / ... / ... / ....

Do you think Sheila Dixit, Chief Minister of Delhi, or in fact Manmohan Singh, Prime Minister of India or even Sunil Bharti Mittal, Chairman of Airtel or Anil Dhirubahi Ambani, son of Dhirubhai Ambani ... oopps! he has made a name for himself ... the Chaiman of ADAG, holding company of Reliance - do you think they have a priority in the queing and their call never gets dropped?!? I don't think so. I do not think either the GSM or the CDMA 1x protocol allows for this. So guys we are all the same. The sweeper with a handset, you, me, PM Singh, Mr. Mittal, Mr. Ambani - we are all the same when it comes to voice calls. Mobile - don't you think it's a great leveler.

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